As Ever is the new name Meghan, the Duchess of Sussex, has revealed for her lifestyle brand. The former business name American Riviera Orchard appears to have met a sticky end, despite the social media teasers that featured celebrities holding pots of jam from Meghan.
Meghan announced on social media that the new product line will be a collaborative effort with Netflix, which will premiere her lifestyle and food series, With Love, Meghan, next month. According to Meghan’s article, “as ever” implies “as it’s always been,” or some even say “in the same way as always.
Meghan highlights the continuity with her previous, pre-royal lifestyle blog, the Tig, in the close-up recorded statement. Beautifully weaving together everything I cherish – food, gardening, entertaining, thoughtful living, and finding joy in the everyday,” she said, describing the new endeavour.
In the background of the Instagram post clip, Prince Harry can be heard momentarily off-camera. Prince Harry has attended the Invictus Games in Canada. The accompanying As Ever website also features a distant image of their three-year-old daughter Lilibet against a sunny Pacific sky.
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